John Jantsch of Duct Tape Marketing offers these 7 tips to help you survive the recession. Yep, it's officially a recession. What are you gonna do about it?
7 Recession-Busting Marketing Basics
Additionally, I would like to add as well that it's extremely, extremely important to engage your customers. Take the time to talk to them and really find out their needs and concerns. Make it your business to keep them coming back and perceive the value of your relationship. In this kind of climate you must differentiate yourself and give people a reason to patronize YOU specifically. If not, cost-conscious customers will shop the lowest price or decide not to spend at all.
And you certainly couldn't afford that.
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