I have a confession to make...here it comes.
I am not a good copywriter
There. I said it. I feel better now.
There are a lot of things that I am not all that good at, but at the end of the day, I come to grips with the fact that nobody expects perfection out of me. So in the end, it isn't all that big a deal that I am not a copywriter (although, someday I may try my hand at it).
All too often, I see websites that are missing a very important component. There are a myriad of good companies out there providing clients with really nice websites. I get asked every now and then "Do you make websites?". Umm...er, well yeah I guess I do.
Truth is, it is not their fault that they ask in such an unsophisticated way. I shouldn't expect the caterer to understand my business. I pay him to make a beautiful party. That's his bread and butter.
Most people think that when you want a website, you go to a company that makes nice websites and you contract them to do the same for you. There is an important first step that seems to be missing way too often. What is your web strategy. After the initial glazing of the eyes, the answer essentially is:
My competition is on the web.
Everyone asks me why I don't have a site. Shouldn't I have one?
People say that I can make more sales if I am on the web.
A nicely designed website is extremely important. But it won't help you all that much if your copy is unreadable and full of typos. If you can't compel people and captivate them with the right words you may not win them over as a customer. So what was the point of spending all that money on a beautiful website?
Do yourself a favor. Hire a copywriter. Just as you won't be trying to design and program the site yourself, you shouldn't be writing the words yourself (unless you are really good at it). It's not anything to be ashamed about. The writer is not embarrassed that she is not good at painting her house. That's why she pays you to do it for her.
Hire a copywriter. You can't afford not to.
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