From FrumWire: Yidsense Launches Pay Per Click Advertising for Jewish Websites
Yeah OK, it might be a bit of a corny name. I have never been a big fan of "Judaifying" non Jewish brands. But still, when I mention YidSense to people, right away the light goes off in their heads and they grasp immediately what it is.

Pay-per-click advertising is a nice way to earn a bit extra for your blog or website. You can be assured that you won't be running inappropriate ads (which is not true of Google's AdSense).

Currently, the people at YidSense are trying to iron out the kinks, but I think it has great potential. (Disclosure: The founder of YidSense is a close personal friend and I am an advisor to the company)

 
 

Joining Jewish audio stalwarts TorahMedia and AishAudio, IShiur now is providing downloads and streaming audio for Shiur fans.

This site too boasts a nice collection of popular speakers such as Rabbis Reisman, Becher, Rietti; even a few from Rav Shlomo Wolbe, Z"TL. The site is designed very nicely and in an orderly fashion which is easy to navigate.  One thing that they bring to the table that I have not seen on the other sites is a full biography as well as a catalog for each speaker (although some bios are not available yet). The catalogs are laid out well instead of being just a list format like the other sites. 

Interestingly, IShiur is the only site of the major players (Aish, LearnTorah, TorahMedia) that charges for streaming as well as downloads. Additionally, as opposed to TorahMedia which has made some free shiurim available, the only free samples on IShiur are clips from the Shiur. I am not really sure I understand how that will be enough to warrant a purchase. I am curious as to their thought process with this.

Overall, it seems like a good offering, at least the standard $4 downloads. I would like to see them add podcasting ability to their site as well.

OCNM spin: The business model of the internet today is  the ad riven model built on pageviews. I am surprised that all of the shiur sites seem to be bent on only going the e-commerce route. I know that costs have to be covered, but there is so much free content out there and there really isn't enough room for so many sites offering fractional catalogs. Why not have an uber site which can provide everything for free and support the content creators with ad revenue generated. This way, the most popular speakers will make more without any production cost carried by the consumer or the creator. What do you think? Please feel free to comment and continue the conversation.