Actually, they found me! More on this later.

 
 

It's been a bit of a while since my last post. I just wanted to give a quick hit about 2 books that I am presently reading which I feel are very important for anyone working in this space to check out and read.

Tribes: We Need You to Lead Us
Seth Godin

Seth doesn't "just write books". It seems that each book is a building block in the overall formation of his thesis about marketing and how society works. His latest book pulls everything together and posits that the internet has really escalated the trend towards people, products, organizations and companies of developing a following which is led - not managed - by leaders. I will expand on these trends in and how they impact our community in a future post.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
David Meermman Scott

The New Rules of Marketing and PR - David Meerman ScottThe internet and on-demand era has really changed the way people consume information and interact with businesses and products. This is a must read for pretty much anyone who runs a business or works in the field of advertising, PR and marketing. We tend to do things the old way in our community - maybe because we don't know any better. This blog has always been about those companies and people who embrace the new rules.

Going Forward - I am mulling over a switch to a new blog platform and structuring of the site. I reiterate that this is a movement. Marketers are starting to get it. I am looking to get this Tribe together within our tribe so that we can educate and innovate within our marketplace. Let's band together and spread the word. Please e-mail me at michael DOT szpilzinger AT gmail DOT com or comment on this post if the ideas resonate with you.