
I am really excited to announce that I am now blogging for the Jewish Music Report, a brand new team blog and website covering everything in the Jewish Music arena.
JMR was started to give everyday people (like myself) a voice in covering and commenting on the industry as well as reviewing new releases. It is very conversational, although "Menhal Zemer" the founder of the site, pledges in his welcome message:
"..to do everything that we can do to be careful about Loshan Hora. Aside from Loshan Hora, we also respect that artists, musicians, producers, composers, arrangers all rely on this medium to make a Parnasah and we would never want to compromise that. What we’re looking to do is not just discuss Jewish music in an open and comprehensive way, but to celebrate and promote it!"
This is aligned very well with what I am trying to do here at OCNM. My focus will be mostly on the changes in the way the industry and its stars are marketed. I had the great opportunity to interview Lipa Schmeltzer and we talked about his website and what marketing is like in the YouTube/Facebook era. I will be continuing to blog here as well about general things of interst, inclusing continuing our series on e-mail marketing.
Check out my page at JMR right here.
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